Music’s Other IPO: How A Scrappy Indie Record Company Turned An Army Of Nobodies Into $2 Billion

Denis Ladegaillerie, Believe CEO, in Paris. Courtesy of BelieveWhen Charlotte Sands penned her single “Dress” late last year, it was in response to conservative outrage over Vogue’s glamour-shot coverage of gender-bending pop star Harry Styles. Little did she know that the bouncy, tongue-in-cheek song was about to alter her musical career forever. Long ignored by the music industry, Sands teased the music with a TikTok video while...